market orientation

market orientation
марк. ориентация на рынок [на потребителя\]* (подход к управлению компанией, при котором требования потребителей являются ключевым фактором в процессе принятия решений о работе фирмы, то есть необходимо сначала понять, чего хочет потребитель, а потом приступать к разработке и производству товара, а не пытаться активно продавать существующий товар; концепция пришла в 1970-х гг. на смену сбытовой ориентации)
See:
* * *
Маркетинг
рыночная ориентация
позиция компании, считающей что производить стоит лишь то, что найдет сбыт
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Менеджмент
рыночная ориентация
позиция компа-. нии, считающей, что производить стоит лишь то, что найдет сбыт

Англо-русский экономический словарь.

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Смотреть что такое "market orientation" в других словарях:

  • Market orientation — perspectives include the decision making perspective (Shapiro, 1988), market intelligence perspective (Kohli and Jaworski, 1990), culturally based behavioural perspective (Narver and Slater, 1990), strategic perspective (Ruekert, 1992) and… …   Wikipedia

  • market orientation — ▪ I. market orientation market orientation ➔ orientation   [m0] ▪ II. market oriented ˌmarket ˈoriented adjective 1. ECONOMICS a market oriented economy, society, system etc is one with …   Financial and business terms

  • Market Orientation — A company philosophy focused on discovering and meeting the needs and desires of its customers through its product mix. Unlike past marketing strategies that concentrated on establishing selling points for existing products, market orientation… …   Investment dictionary

  • market orientation — See product orientation …   Big dictionary of business and management

  • orientation — o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ ǁ ˌɔː ] noun 1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to: • The company needs to develop a stronger orientation towards marketing… …   Financial and business terms

  • market-oriented — ˌmarket ˈoriented adjective 1. ECONOMICS a market oriented economy, society, system etc is one with free market S where people can buy and sell freely and where most companies are not owned by the state: • He plans to replace the rigid planned… …   Financial and business terms

  • orientation — UK [ˌɔːrɪənˈteɪʃ(ə)n] / US [ˌɔrɪənˈteɪʃ(ə)n] noun Word forms orientation : singular orientation plural orientations 1) [countable/uncountable] the particular interests, aims, and emphasis of a business, political group, or other organization… …   English dictionary

  • orientation — o|ri|en|ta|tion [ ,ɔriən teıʃn ] noun 1. ) count or uncount the particular interests, goals, and emphasis of a business, political group, or other organization: Market orientation emphasizes the needs of the customer. orientation to/toward: the… …   Usage of the words and phrases in modern English

  • Market gardening — Market garden redirects here. For the World War II operation, see Operation Market Garden. In agriculture, market gardening is the relatively small scale production of fruits, vegetables and flowers as cash crops, frequently sold directly to… …   Wikipedia

  • Market analysis — A market analysis studies the attractiveness and the dynamics of a special market within a special industry. It is part of the industry analysis and this in turn of the global environmental analysis. Through all these analyses the chances,… …   Wikipedia

  • Market garden — A market garden on an outlying island of Hong Kong For the Second World War Allied military action, see Operation Market Garden. A market garden is the relatively small scale production of fruits, vegetables and flowers as cash crops, frequently… …   Wikipedia


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